Make sure you are in the correct account. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. Open Channel Groups. The custom buckets allow you to see metrics for related groups of information. This is an underlying metric showing you the average time your webpage was in the focus of your user. Click Create new channel group to start with a copy of the default group. You can see this extension in Chrome’s developer console. g. BAD. You should now be able to see the complete list. Go to GA4 property. In Google Analytics, click Admin. g. For example, an Item margin metric could be created using the Item price standard metric and the Item. For example, if you are evaluating Sessions per User on a daily basis, then the report shows you one value per day that represents the average number of sessions per user. One way to see data about entrances and exits is to go to Explore create a free-form exploration. Click Override cookie settings. This number is important because it can tell you a lot about your user journey on your webpage. 1. Processing – collected values are used to populate the final report dimensions according to a. Average engagement time is calculated by dividing the total active time of your site by the number of users. The calculation is the total user engagement duration seconds divided by the total number of sessions. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. Click the green Apply button to confirm the Date Range selection. Google Analytics 4 Calculated Metrics with Examples. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles. #2 The data threshold is independent of the data sampling. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. It does not apply to GA4 BigQuery export data tables. Step-3: A new console will open like below. Once you have installed it, click Manage pixel here to configure it. In Admin, under Data display, click Custom definitions. Because you can create custom filters in UA, certain reporting views may be filtered to exclude some data—which can affect the number of sessions reported. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Operating across Canada using an entirely web-based, paperless service, Metrics is. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. If you are not sure what custom metrics are, this video is. Click on + in the upper-right corner. A calculated metric is a data point that is generated by a calculation. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Metric What it is How it's populated; Conversions: The number of times users triggered a conversion event. So if your engagement rate is 30, your bounce rate will be 70. Default channel groups can't be edited in GA4. Google Analytics 4 Calculated Metrics with Examples. For example if a custom metric with parameter name levels_unlocked is registered to a property, the Metadata response will contain. Note: In GA4, custom metrics can have only one scope and that is event scope. Select the “Custom Metrics” tab and then click on the “Create custom metrics. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. If you are not sure what custom metrics are, this video is. The Automotive Standards Council (ASC) is leading the charge in creating better compatibility standards for GA4 across the automotive industry. 6. In Metric name, enter a unique name for the new metric. Following is a brief description of each step shown in the funnel visualization: Step-1: Session start – This step shows the number of users who started a GA4 session on your website (i. You need the Editor role to use this feature. Make sure you are in the correct account. You can also customize a report and create an exploration to include engagement metrics. You can use quoted ("city", "session") or unquoted fields ( city or session). Over 15 years of experience in digital analytics and marketing. Last Updated: October 4, 2023. 40 to your own average gross margin %): Step 2: Create “Net Profit” Calculated Metric. Select the GA4 data source by clicking on the edit button. OR. New Metrics: A/B testing ad revenue from variance_square computation. Some good metrics to measure the performance of your organic traffic are Users, Sessions, Engaged sessions, and Average engagement time per session. Google Analytics 4 Calculated Metrics with Examples. At this moment, you can create custom metrics in GA4, but calculated metrics are not a feature. Adjust web session timeout. 4. In Dimension name, enter a unique name for the new dimension. These metrics allow you to see data about the number of sessions that have started on your site or app. These metrics allow you to see data about the number of sessions that have started on your site or app. Values are always of a string type. The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. For example, if you had 300 engaged sessions, and 1,000 total, your engagement rate would be 30%. So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users. GA4 is still a raw product. In the row for an existing group, click > Copy to create new. If you have many metrics in the table, you may need to scroll to the right to view the metrics. In the Settings section, click Show all to see all. Pageviews are calculated differently. These metrics allow you to see data about the number of sessions that have started on your site or app. GA4 makes it easy to set up tracking for specific events. It also shows the data trend for each of these metrics once you click on a. You could create a free-form exploration called "Entrances and Exits". List any events, custom dimensions and metrics, filters, or calculated metrics you can find. Make sure you are in the correct account. In the data source connection, click the blue number of hours in the data freshness connection settings, and you can change the time range. As Google says, “Custom Metrics allow you to analyze data that is specific to your [client’s] business needs”. Metrics and Dimensions. From there, you can utilize the drag-and-drop interface to choose the dimensions and metrics you want to include. Let’s elaborate a bit more on building custom reports. Next, add a new tab by clicking +. Metrics Chartered Accounting is a cloud-based accounting firm founded in Victoria, BC. Do not construct metric filters and use in the dim_filters argument or vice-versa. Google Analytics surfaces information about session-scoped dimensions in the Traffic acquisition report. Your measurement and capabilities will work just as before and you don’t need to take any action. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count metric that takes out common events like page_views or session_starts. In the digital marketing world, it’s like the new model of your favorite car. If you have many metrics in the table, you may need to scroll to the right to view the metrics. #8 GA4 Ecommerce. Add a metric of ‘ event count ’. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Building SQL query requires expertise. In Event property, enter the name of the event parameter. g. Founder, OptimizeSmart. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. Click Create new channel group to start with a copy of the default group. Step 2: Access Custom Definitions. Name – Provide a descriptive name (i. Step-3: Now click on ‘Events’. You can't use hyphens in the name, but you can use underscores and spaces instead. #8 GA4 Ecommerce. This means that you can create custom metrics that are tailored to your business goals. Step-3: Now click on ‘Events’. You can see what is available by calling the ga_meta("data") function. In Admin, under Data display, click Custom definitions. A GA4 custom metric has only one scope and that is ‘event’ scope. You can also customize a report and create an exploration to include engagement metrics. Yes, you need to add GA4 tags alongside your UA tags. It tells GA4 when and where to track the dimension or metric. The total revenue does not include tax and shipping charges. The GA4 custom report is replaced with the exploration report. Step 3: Now click on the ‘New audience’ button. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. You can expect differences in user counts between Google Analytics 4 properties and Universal Analytics Standard/360 properties under the following circumstances: The two types of properties are using different user-identity methods; for example, the Google Analytics 4 property is using User-ID and the Standard/360 property is using Client ID. Follow the steps below to edit a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. Custom Events. Here, you can see your conversions over time, broken down by event name. Then, select Free form from the template list to the right. A/B testing revenue from variance_square computation. 5 – Click on the Add button on the bottom right. Enter a new group name and optionally a new description. This article shows you how to set up the GA4 Configuration tag. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. OR. #8 GA4 Ecommerce. A new "calculated metrics" feature will allow custom combinations of metrics. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. Where you can see session metrics. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. These parameters will need to be setup as either custom dimensions or metrics in GA4. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new. GA4 measures time differently by sending a timestamp with every event. You can't use hyphens in the name, but you can use underscores and spaces instead. It provides an overview of the proportion of sessions that qualify as engaged sessions. Migrate from Universal Analytics. A brief overview of reports in. Fields are metrics and dimensions that are available to your GA4 implementation, including custom fields. Introducing Google Analytics 4 (GA4). Session is based on session_start event. Make sure you are in the correct account and property. Creating a sample path exploration report. To begin crafting calculated metrics in GA4, log in to your account, and navigate to the “Admin” section. In Google Analytics, click Admin. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. Session and User metrics are calculated through an estimation. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. You can also add operators (+, -, *, /,()) to do calculations. There has been a constant uprising around Google Analytics’ GA4 models since mid-April. Step 1: Log in to your Google Analytics 4 account. What would be handy is if you can create a calculated metric that would give you the average page load time. In Admin, under Data display, click Custom definitions. Omnibug – Chrome extension to decode and display outgoing web metrics requests. In the row for an existing group, click > Copy to create new. Edit existing channels, add new channels, or remove existing channels (see instructions below). Calculated dimensions & metrics. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or. From there you select either custom dimensions or custom metrics. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. 3. The two fields in custom dimensions are index and value. search_filter = “price < $100”. 5 more Custom Dimensions and Metrics. You could have 5 custom metrics, 20 custom dimensions and 5 calculated metrics per view for standard Google Analytics or 200 Custom Metrics and 50. #2 Minutes Stream – This stream shows the events logged in the last 30 minutes in the form of a series of circles. Follow the below steps to create a segment overlap report in GA4. Click “Calculated metrics,” under “View”. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. One way to see data about entrances and exits is to go to Explore create a free-form exploration. In the Custom metrics tab, click Create custom metrics. Give the metric a name. #2 Click on the ‘ Blank ‘ exploration report template:The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in the campaign and traffic-source fields using the SDKs or tracking code. You should now be able to see the list of all the enhanced measurement events. Populate this metric by marking an event as a conversion. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20. There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. GA4 Custom Dimensions and Custom Metrics for Organic Search Keywords Data. Step 1: Add a metric to your Data Studio report. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;While the native GA4 Hour dimension is not available in Tag Manager, custom dimensions and metrics are. Create more custom dimensions and metrics by archiving ones you don't useIf you reach the limit on the number of custom dimensions or metrics you can create, you can free up space to create more custoGoogle Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. 💡. The differences between the two syntaxes are: Calculated custom field. To change the Date Range for the Metric, click the Date Range drop-down and select the Date Range that you'd like to view the Metric data for. Click on ‘ Data Streams ’. We recently made improvements to default channel grouping for Google Analytics 4 properties. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. Introducing calculated metrics in Google Analytics 4. , through Google Search). GA4 Custom Dimension (not set) Custom dimensions in GA4 are not retroactive. 2 – Click on + Create in the top left. Click Create new channel group to start with a copy of the default group. In Metric name, enter a unique name for the new metric. The blue part here is the name of the event parameter you want to show in UI or using in Data API as a report. Click the red “New calculated metric” button. 7. Select the Free Form Exploration. . Tools. Step-2: Now on the left-hand side navigation menu, click on ‘Explore’. First, set up the custom dimension or metric in your property. Create a user-scoped custom dimension. Limitations of comparisons in GA4. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. Click Add metric to add a metric. eCommerce Revenue. Along with the custom report updates, Google has streamlined ecommerce metrics in GA4 explorations. Click the data stream for your website, then under Google tag, click Configure tag settings. Click blue "Create custom metrics" button. First, you’re going to create a custom dimension for Percent scrolled, with dimension name ‘Percent scrolled’ and the Event parameter ‘percent_scrolled’. Total revenue: The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. In the Property column, click Data Streams. That means they only start collecting data from the time they are registered and configured in your GA4 property. Navigate to the “ Resource ” tab and select “ Manage added data sources “. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20Whereas the duration of a GA4 session is calculated as the time elapsed between the first and last event in the session. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. The place to start is Reports > Engagement > Conversions. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. You can then register strings as custom dimensions and values as custom metrics. d) Edit the number of rows that show on the report. Enter a new group name and optionally a new description. Drag & Drop Filters. To begin crafting calculated metrics in GA4, log in to your account, and navigate to the “Admin” section. You’ll have to calculate them, using your own queries. For example, let us suppose 2147 people visited your website yesterday via Google organic search. For example, let's say you want to identify the pages that people are landing on and leaving from. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Everything in GA4 is an event, designed to work cookie-less unlike UA. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. GA4 Changes: ️ Added to GA4. The instructions are to go to the Admin option in the left menu, then go to Custom definitions, and then finally select the Calculated metrics tab. Overview. Name your calculated field. Step 4: fill in all details of the calculated metric. Click Archive. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:Archive custom dimensions and metrics. According to Google’s own definitions: A metric is a quantitative measurement, such as an average, ratio, percentage, and so on. triggered the. This way you can also track the user journey outside your website. ). Creating either a custom dimension or metric is a two step process. Much like UA, GA4 also imposes a limit of 5 calculated metrics per standard property. Add the Session source/medium dimension and the Total users, Sessions, Conversions, User conversion rate, and Session conversion rate metrics. If you do not populate the ‘Order Coupon. In Google Analytics 4, you can create custom metrics that will help expand the standard set of counter parameters and indicators. If you were using GA4 configuration tags, they have been automatically upgraded to the Google tag. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. You must have the Editor role on the property to create or edit custom dimensions & metrics. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds significance for your business. Under Settings, click Show all. In the Property column, click Data Streams. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option:By auditing your current property, you can better understand any filters or settings and if you have to replicate them in GA4. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Time decay, and Position-based attribution models will be phased out for all GA4 properties next month. Then click on Data source. Use the name of the fields as they appear in the Workfront interface. New metrics like gross purchase revenue and refund amount replace existing ones like ecommerce. Migrate from Universal Analytics. Google Analytics 4 (GA4) is the latest version of Google Analytics. Click the “ Add A Field ” option. You can see the values of the ‘utm_source’ parameter in GA4 through the following dimensions: Source;. In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). Important step! Now we need to add a filter that will only include source/medium = linkedin / cpc. The number of new unique users who logged the first_open or first_visit event in the specified date range. It's pretty simple to follow these instructions. Introduction to event-scoped custom metrics. I will use a test property here (no custom dimensions implemented yet). GA4 doesn’t have reporting views. The data in the table is clean now. We recently made improvements to default channel grouping for Google Analytics 4 properties. You’ll see these terms repeated frequently below, so it’s important to define what the difference is between the two. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial;Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. However, I get 19 minutes with BigQuery while GA4 shows an average engagement time of 30 minutes. Next, hide the Explorer section to allow more room to view our query. The cardinality of the GA4 data table increases as you apply more dimensions to the report. Adjust web session timeout. Click "Create custom metrics". Key differences between custom metrics and calculated metrics. Generate the query and Copy the code. Click on “ Custom dimensions ” and then select the custom dimension you want to edit section. This metric is populated automatically by GA4 when you integrate your mobile app with Google Analytics. Set the value to 1. To verify that Analytics has registered an event as a conversion, trigger the event on your website or app and then check the Conversions by Event name card in the Realtime report. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. This will appear in the Metric selector. The following are the various unit of measurements for a custom metric in GA4: Standard1. To create custom reports, navigate to the “Analysis” section in GA4. Consultant to countless small and big businesses over the. Walk through the steps to create custom-calculated metrics. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step-5: Click on ‘ Copy of Organic Search Traffic Analysis ‘: Step-6: Rename the report to [Email Traffic Analysis]Click the “ Resource ” navigation menu and select “ Manage added data sources ”. As you can see from the above image, insight cards are by default available. Now we can divide our Add to Cart events by our Product Click events. To do this in Looker Studio with a GA4 data source you would do the following. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Create a custom metric. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. The following are the general syntax for Custom Metrics. Under the “Admin. Benefits of using GA4 calculated metrics There are several benefits of using calculated metrics in Google Analytics 4; let’s discuss a few of them below: Introduction to event-scoped custom metrics. In GA4, you can create custom dimensions (Event scoped and user scoped) and custom metrics. You can't reference a calculated metric in the formula for. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. There, select Metrics. Here’s how to create calculated metrics in Google Analytics (remember, you can set up to five in each reporting view): 1. You can't use hyphens in the name, but you can use underscores and spaces instead. Google Organic Search Traffic: This. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. Learn how to create calculat. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. You can't use hyphens in the name, but you can use underscores and spaces instead. I dive deeper into the comparison in another blog post, but the bottom line remains the same. Give it a descriptive name and select your formatting type. So if your engagement rate is 30, your bounce rate will be 70. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. You can't use hyphens in the name, but you can use underscores and spaces instead. GA4 reports are arranged quite differently than reports in UA Details inside to understand standard reports, custom reports, and more. Select a web data stream. Custom Metric. The ‘Order Coupon’ dimension denotes the coupon name or code that you specified for discounted items while setting up ecommerce tracking. Watch this video to learn how to identify important custom dimensions to add and. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. The GA4 engagement rate is calculated in the following way: Engaged sessions divided by Sessions. My Step By Step Guide for fixing Google Analytics 4 Tracking Issues. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Creating a calculated field is essentially the process of developing new metrics or dimensions from your existing data source. 3. An example of a counting metric that both GA4 and UA share is Users. How to Create Calculated Metrics in GA4? Step 1: Login and Navigate to the “Admin” Section. You should then be able to type in the “Formula” box. Under Settings, click Show all. Edit existing channels, add new channels, or remove existing channels (see instructions below). In Event property, enter the name of the event parameter. To edit a custom dimension in GA4, follow the steps below: Navigate to your GA4 property and select “ Custom definitions ” from the “ Admin ” section. Next, let’s compose a new query in BigQuery. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Consultant to countless small and big businesses over the decade. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using. Next, hide the Explorer section to allow more room to view our query. Select the. User acquisition dimensions can be found here. Migrate from Universal Analytics. The total revenue does not include tax and shipping charges. We've created a GA4 report template with the important metrics to save you time on client reports. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. It's always. GA4 (Google Analytics 4) Ecommerce Tracking via GTM –. This GA4 property provides crucial insights through calculated metrics like Average revenue per active user and Average engagement time. These custom dimensions are available to use in Looker Studio. Step-3: Click on ‘Template Gallery’. A custom metric that has an event scope is called an event-scoped custom metric. Then, in the GA4 interface, go to. Next: [GA4] Customize charts in detail reports. Average engagement time is available in Explorations, Customization, and Custom Insight. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. When a user performs an action that changes the value of a user property, Analytics will collect only the value that changed. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. In the Settings section, click Show all to see all. Average Engagement Time. This will appear in the. Events, event parameters and user properties are subject to the limits of the Google Analytics 4 property. Step 3.